This article had a lot of different
points to talk about, but the one subject that interested me the most
is the newness of social media. Whenever something new comes out,
regardless of whether its a social game, a new way to share media,
what have you, the article states that more often than not, they try
to advertise their selves as the new and coming media that will
change the field and be the next groundbreaking thing. Through my
experience however, it's usually the same old thing with new
aesthetics; shiny bows and ribbons hiding the fact it is practically
the same as everything else that is already out in the field being
successful.
At this point, I do not thing any new
social sites like facebook or twitter will arise and change anything.
We might have hit the peak in that respect. The one chunk of social
media I'm not so sure about yet is social games. Things like
Farmville and whatever else is out there on facebook and iPhones
being so popular. At this point, I think Farmville has run it's
course. The new thing is Castleville, or something else with a
“ville” at the end. Either way, these social games all have their
hook, and they tend to have the same hook that “The Sims” does.
There are objects and places in the world to be upgraded to something
better and new, and you're the only one who can do it. With the help
of friends also playing in your world and helping you collect what's
necessary, you build your world piece by piece. Eventually, when
everyone has hit the max level, the game has no replay value and is
abandoned. But at that point, developers such as Zinga have already
come out with a new game of similar likeness and it's ready for
everyone's time.
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